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Trasparenza su dati, cookie e preferenze

Informativa sulla privacy

Questa informativa descrive come NeroAgo Tattoo S.r.l. tratta i dati personali degli utenti che visitano il sito e che ci contattano per consulenze e prenotazioni. Spieghiamo quali dati raccogliamo, perché li raccogliamo, con chi li condividiamo e come gestire le preferenze sui cookie.

Titolare del trattamento
NeroAgo Tattoo S.r.l.
Piazza Gae Aulenti, 10, Porta Nuova, 20124 Milano, Italia
Contatti privacy

Metadati della policy 🗂️

Last Updated
15 gennaio 2026
Effective Date
15 gennaio 2026

Se apportiamo modifiche sostanziali, le notificheremo tramite un banner in homepage con almeno 14 giorni di preavviso prima che entrino in vigore.

1) Categorie di cookie 🍪

Su questo sito utilizziamo cookie e tecnologie simili. Per chiarezza, li dividiamo in tre categorie esatte. Alcuni sono necessari al funzionamento, altri richiedono il tuo consenso.

Cookie essenziali

Funzionalità core del sito, sicurezza e gestione delle preferenze.

  • Scopo: funzionamento, sicurezza, gestione sessione, memorizzazione scelta cookie.
  • Esempi: session_id, csrf_token, cookie_consent_status.
  • Consenso richiesto: NO, attivi automaticamente.
  • Conservazione: durata sessione o fino a 12 mesi per preferenze.

Cookie di analisi

Misurano traffico, comportamento e prestazioni del sito.

  • Strumento: Google Analytics 4.
  • Esempi: _ga, _ga_XXXXXXX, _gid, _gat.
  • Consenso richiesto: SÌ, attivi solo dopo accettazione.
  • Conservazione: fino a 14 mesi.

Cookie marketing e pubblicità

Remarketing, pubblicità personalizzata e misurazione conversioni.

  • Consenso richiesto: SÌ, attivi solo dopo accettazione.
  • Conservazione: fino a 540 giorni (impostazione tipica Google Ads).
  • Finalità: mostrare annunci più pertinenti e misurare l’efficacia delle campagne.

Gestione preferenze

Puoi cambiare la tua scelta in qualsiasi momento tramite il link nel footer: .

Se preferisci, puoi anche rifiutare le categorie non essenziali: il sito continuerà a funzionare con i soli cookie essenziali.

2) Cookie marketing: informative obbligatorie 📣

Questa sezione riguarda esclusivamente cookie e tecnologie di marketing/advertising. Tali strumenti vengono attivati solo dopo consenso.

Fornitori terzi e pubblicazione annunci

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing e presenza su rete Google

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tecnologie di tracciamento utilizzate

We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website - such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Tecnologie attive sul sito e opzioni di opt-out

Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)

You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely - you will continue to see non-personalized advertisements.

Gestione preferenze cookie: usa il link visibile “Manage cookie preferences” per aprire il pannello e gestire ogni categoria in modo indipendente.

3) Requisiti di consenso e revoca 🧾

Il banner di consenso offre tre scelte: “Accetta tutto”, “Rifiuta non essenziali”, “Gestisci preferenze”. I cookie di analisi e marketing non vengono attivati finché non esprimi un consenso valido.

Dichiarazione di consenso

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Utenti SEE e Regno Unito

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Revoca del consenso

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4) Data Sharing with Advertising Partners 🤝

Questa sezione descrive la condivisione di dati con partner pubblicitari, in relazione a campagne e misurazione. Non vendiamo dati personali.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only - not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests ✉️

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6) Google Services and Advertising 🧩

Utilizziamo servizi Google per analisi e campagne pubblicitarie. L’attivazione di analisi e marketing avviene solo dopo consenso.

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services 📱

Quando attivo, il Pixel di Meta ci aiuta a capire quali campagne portano a contatti e richieste. Non usiamo tali strumenti per categorie sensibili.

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Autodichiarazione contenuti vietati 🚫

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Integrità della landing page ✅

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Privacy dei minori 🧒

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) Trasferimenti internazionali di dati 🌍

Alcuni fornitori (es. Google e Meta) possono trattare dati anche fuori dallo Spazio Economico Europeo. Indichiamo la base di garanzia applicata.

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) Diritti dell’utente (GDPR Art. 15-22) 🧑‍⚖️

Se ti trovi nel SEE o nel Regno Unito, puoi esercitare i diritti previsti dal GDPR. Rispondiamo entro 30 giorni.

If you are located in the EEA or UK, you have the following rights:

  • - Access (Art. 15): request a copy of data we hold about you
  • - Rectification (Art. 16): correct inaccurate or incomplete data
  • - Erasure (Art. 17): request deletion ('right to be forgotten')
  • - Restriction (Art. 18): limit how we process your data
  • - Portability (Art. 20): receive your data in a structured, machine-readable format
  • - Objection (Art. 21): object to processing based on legitimate interest
  • - Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk

13) Dati raccolti 🧾

Di seguito l’elenco esplicito dei dati che possiamo trattare in base all’uso del sito e ai contatti.

Dati forniti dall’utente

  • Full name
  • Email address
  • Phone number
  • Form submission content

Dati tecnici e di utilizzo

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Conversion events (form submits, calls, purchases)

14) Base giuridica del trattamento (GDPR Art. 6) ⚖️

Per ogni categoria di dati, indichiamo la base giuridica applicata.

Dati moduli contatto

Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)

Dati analitici

Analytics data: consent (Art. 6.1.a)

Dati marketing e remarketing

Marketing/remarketing data: consent (Art. 6.1.a)

Sicurezza e prevenzione frodi

Security and fraud prevention: legitimate interest (Art. 6.1.f)

15) Periodi di conservazione 🕒

Conserviamo i dati per il tempo necessario alle finalità indicate e nel rispetto degli obblighi di legge.

Durate specifiche

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

Chiarimenti

In alcuni casi potremmo conservare dati per periodi più lunghi se necessario per obblighi legali, difesa in giudizio o richieste dell’autorità competente. In tali ipotesi, limiteremo l’accesso e l’uso ai soli scopi consentiti.

Se desideri la cancellazione anticipata dei dati forniti in una richiesta di contatto, scrivi a [email protected].